Executive Director, Australian Centre for Retail Studies

Dr Colin McLeod

Dr Colin McLeod BA, MBA, PhD, recently joined Monash University as an Associate Professor in the Department of Marketing and the Executive Director of the Australian Centre for Retail Studies (ACRS).

Dr McLeod worked at the AFL for 6 years, including a role as Head, Research and Innovation at the Australian Football League, having previously been General Manager – Marketing, Communications and Public Affairs. He was previously Executive Director, Marketing and Brand Management at Goldman Sachs JBWere, following several years as Group Marketing Manager for Telstra's Mobiles division.

He joined Telstra after an academic career including appointments at the University of Melbourne, the Melbourne Business School and the Haas School of Business at the University of California – Berkeley and honorary appointments as a Senior Associate of the Judge Business School at the University of Cambridge and an Honorary Fellow of Monash University. Mr McLeod holds a BA, an MBA and a PhD, with the Commercialisation of Innovation as the topic of his doctoral thesis.

Dr McLeod continues to have an interest in commercialising new technology and current projects involve Internet based video search technologies and water saving / environmental technologies. Dr McLeod is a Director of both of the companies that house these projects.

Dr McLeod also served as a director of the Ladder Project, a joint venture with the AFL Players' Association to combat youth homelessness.